In the 21st century, the Internet is the king of communication, there’s no disputing that, From Facebook through to e-mail a lot of interaction occurs on the web. As a result, you’d be forgiven for thinking on-hold marketing is a thing of the past. After all, who talks on the phone anymore? On the surface, this may seem like a valid point, but when you stop and really think about it the phone is still a massive part of communication – particularly business communication. It’s very likely that you have been placed on hold at least once in the past week.
Not only that, but marketing has changed. Nowadays, brands and businesses are expected to be interactive and to have personality. On-hold marketing can build brand equity in a very real way, and can help companies boost their image by appearing hip, modern and in touch with their customers, all the while employing subtle yet effective sales techniques.
On-hold marketing is still a very effective and useful tool for advertisers, marketers and businesses large and small. Here are a few of the major benefits of using Sold on Hold…
TAKE ADVANTAGE OF THOUSANDS OF MARKETING EXPOSURES A YEAR
Sold on Hold provides a very real marketing opportunity. After all, placing customers on hold is a reality in business. It occurs more often than most think and it adds up fast. Placing as few as 4 calls an hour on hold for 30 seconds results in over 8,000 callers placed on hold for over 65 hours of air time a year!
CAPITALIZE ON A GOLDEN OPPORTUNITY
Think about it, is there a better audience than a current or potential client? An on-hold caller is targeted, qualified and captive. On-hold marketing is far better than another traditional business advertising medium, the radio. After all, radio stations charge to advertise to their audience, the audience is no way near as targeted and the station may also be running your competitors’ ads too!
BENEFIT FROM THE MOST UNDERESTIMATED BUSINESS TOOL
Due to the power of the web, the phone is a very underestimated business tool. Yet as mentioned above, the phone is still vitally important. For instance, imagine the impact on your company if you were to go without a phone for a week. Now consider how hard you work and how much it costs to get your phone to ring. Once it does ring, how many sales come about thanks to communication on the phone? On-hold marketing can help increase sales and offers an excellent ROI – take advantage of this remarkable opportunity!
BUILD YOUR BRAND
On-hold marketing allows you to build your company’s brand and position yourself as modern, interactive and professional. It gives your business a very real voice. Sold on Hold gives you the power to inform and educate. Through Sold on Hold your customers will learn more about your company, its products, services, mission, etc.
REDUCE HANG-UPS & CALLER FRUSTRATION
Studies have clearly shown that having “interesting messages on hold” results in less hangs ups, reduced caller frustration and reduced perceived hold time versus silence or radio. Improve your customer service with Sold on Hold!
IT'S THE BEST WAY
Silence (AKA “dead air”): Silence on hold is boring, unprofessional, creates frustration, leads to hang ups, has no marketing value and creates a poor first impression. Ultimately, dead air presents uncertainty.
Radio: Radio is entertaining but you have no control over what is played. From negative news or distasteful music through to a competitor’s ad – playing radio on the line is no substitute for a professional on-hold marketing plan. This option gives your audience away and has no marketing value.
Sold on Hold: A professional on-hold marketing plan from Sold on Hold educates, informs, entertains, capitalizes on the opportunity presented by placing customers on hold, creates a competitive edge, builds your image, turns a potential negative into a positive, improves customer service levels and is very cost effective. It’s the best way!
We have been in business for over 15 years and have thousands of satisfied customers throughout Canada and the USA. Our clients range from small businesses through to large corporations and everyone in between. Our track record speaks for itself and all of our our work is backed by a 100% guarantee.
ROI and value for money are two of the biggest attributes of Sold on Hold. No matter what package you choose, all of our rates are reasonable and extremely competitive. We’re constantly evaluating our pricing structure to ensure that we remain #1 in a crowded marketplace.
WE"RE PROFESSIONAL ALL THE WAY
We only work with industry professionals from male and female radio personalities and voice artists through to our experienced scriptwriters, sound engineers and customer service representatives. Not only that, but our in-house recording suite is in the same building as our writers and customer service professionals meaning that your production its given great care and remains in the hands of a professional every step of the way.
WE OFFER A 100% GUARANTEE
Our guarantee covers ALL of our work. We 100% guarantee the quality of our scripts and your on-hold production. We also back our equipment with a hassle free equipment replacement warranty! Learn more about our guarantee.
WE MAKE IT EASY
As a professional on-hold marketing company, we strive to make things as easy as possible for our clients. Our process is very straightforward and it’s very easy to get started. This combined with the peace of mind provided from our guarantee, makes Sold on Hold an excellent choice!Get started with Sold on Hold today!