July 14th, 2014
Sold on Hold – It’s Marketing Gold!
In today’s media saturated market place how do you make your message stand out in a world overcrowded with advertisements. Reaching the audience is the number one problem for all marketing initiatives, and marketing specialists know the value of having a captive audience. So here's the good news that will save you marketing dollars and increase your ability to market directly to your customers. Every day your business has access to a captive audience. An on hold messaging service gives...
May 2nd, 2014
On Hold Marketing for Dentists: 3 Reasons it’s Great for Dental Offices
On-hold marketing can be a highly effective tool for businesses and organizations across many different industries. At Sold on Hold, we have over 15 years’ experience providing music on hold and messages on hold to clients throughout North America across a diverse range of fields. While we do work for all sorts of companies, one of the most popular industries we serve is the dental industry. So what makes on hold marketing a great choice for dental offices? There are...
April 7th, 2014
Music On Hold: Is the Music You’re Playing Legal?
Did you know that your on hold music must be licensed? First things first, we should point out that this isn’t professional legal advice, if you’d like an educated comment on the law and how it applies to your specific situation, please contact your lawyer. However, as a professional music on hold and message on hold company, we can tell you that copyright laws do apply to on hold music. That means you can’t simply play your favourite Lady Gaga...
March 7th, 2014
On Hold Marketing: Are You Missing Out?
Sold on Hold has been in business since 1996. Amazingly, that’s nearly 20 years! Yikes! In that time, we have worked with thousands of customers across North America from Dallas to Edmonton, from Vancouver to New York, delivering successful and effective on hold marketing campaigns. With that kind of track record, it’s fair to say that we understand the power and value of on hold marketing. We understand the unique challenges facing many businesses, and we know that cost-effective, professional,...
February 6th, 2014
On Hold Choices: 3 Options, 1 Winner
When it comes to managing what on hold callers hear, there are essentially three options available to businesses. However, there’s only one winner. Here are the three options… OPTION 1 – Silence or “Dead Air” Silence or “dead air” while on hold can lead callers to believe that they have been on hold far longer than they actually have. This is frustrating and irritating for your customers, will lead to more hang-ups, and lost opportunities. Silence is not professional and it...
January 9th, 2014
The Importance of On Hold Marketing for Business
Music on hold and message on hold marketing is extremely effective in improving customer experience and reducing caller hang ups. Extremely cost-effective with a strong return on investment, on hold marketing is a great tool for business. For example, consider the following facts: Nationwide, 7 out of every 10 callers are placed on hold for an average of 30 seconds (Source: Inbound Outbound Magazine) Surveys show that 15% to 20% of callers make purchases based on information they heard through...
October 8th, 2013
On Hold Marketing Alive and Well
Welcome to the Sold on Hold blog! For our first post, we want to clear something up… With the internet all powerful in the communications world and landline use getting less by the day, people tend to assume that on hold marketing is soon to be a thing of the past. While the conclusion is logical, it’s actually inaccurate. To be sure, on hold marketing is not as prevalent as it once was, say in the pre-Internet days, but consider...